The two important factors in any Search Engine Optimization Campaign

1. On-Page Optimization
The on-page factors form part the hundreds of criteria used by the search engines to rank a page. In the absence of significant off page factor advantage, a good on-page SEO practice will help your pages to rank better than your competitors.

2.Off-Page Optimization

The off page submissions in which help your improve site rank and increase traffic to your site, you need to get more popular websites to link to you. Examples of off page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization.This is called inbound linking.

About search engine optimization (SEO)

SEO is an abbreviation for "search engine optimizer." Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Many SEOs and other agencies and consultants provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

Search engine optimization is not just to rank in search engines but mainly to achieve a good click through rate from the targeted visitors. This means that your web site should come up in the search results of the search-engines with targeted keywords that are related to your content or theme of your site. Search Engine Optimization SEO Traffic Analysis

SEO WATCH applies different kind of marketing strategies to create more quality traffic to a web site, depending on the requirements the strategy is chosen, which fits best to achieve the goal.

For example: best is to create an informational web site with the effect that users will come back and visit your site again. Also to offer variety, entertainment and action is one good way to go. Users want to be engaged and informed.